Istanbul-based flag carrier Turkish Airlines has renewed its existing agreement with Accelya. Through the agreement, Turkish Airlines will use Accelya’s data and analytics capabilities to obtain market intelligence across its main markets, helping the carrier identify targeted opportunities.
Used by airline station managers and sales teams worldwide, Accelya’s Industry Insights solution provides instant information on an airline’s market share against its competitors. In just a few clicks, the web-based solution enables superior decision making to improve market share and ensure increased competitiveness.
“We’re delighted to extend our partnership with one of Europe’s leading carriers and look forward to empowering Turkish Airlines’ commercial department with accurate industry insights for many more years,” commented Artur Farinha, SVP of industry and analytics at Accelya. “With complete coverage of the main markets of Turkish Airlines, we’re confident that Accelya’s Industry Insights solution will continue to unlock new revenue opportunities for the airline.”
“Over the last six years, Accelya’s robust and reliable services have ensured our sales leaders delivered on budget and could create additional value for the airline,” added Ali Fuat, VP of sales analytics and online channels at Turkish Airlines. “As we continue to see strong demand on our domestic and international routes, Accelya’s accurate industry insights, and their integration with other Accelya portfolio solutions, will play a key role in enabling a smooth user experience across our commercial department.”